What is True Colours?
True Colours is a simple method of personality assessment that improves internal communication and professional development through recognition of a person’s true character.
Using the colours orange, green, blue and gold, True Colours distils the complexity of personality theory into a simple, practical tool that’s both fun to use and easy to remember.
Highly interactive, the method identifies and calls attention to the intrinsic values, motivations, sources of dignity, causes of stress, learning styles and other key factors that affect business relationships daily.
How can True Colours help my business?
In any business, it’s important to understand yourself first in order to work at your best with others. True Colours teaches enhanced self-awareness, self-esteem and recognition of the values, joys, strengths and stresses of each personality group.
These learnings can lead to:
- More effective communication between coworkers
- A greater sense of team unity
- Improved morale
- Deeper relationships
- Enhanced customer experience
- Improved business growth and success
- Better Selling Techniques
True Colours History
The theory behind True Colours can be traced back to 460BC when Hippocrates identified four different temperaments of human beings. Today, groupings of four types, functions or colours connects many predominant personality theories, including those by Carl Jung, David Kiersey and Isabel Myers and Katherine Briggs.
True Colours was developed by Don Lowry out of these theories and modified to be fun and memorable. He studied the meanings associated with colours, such as ‘good as gold’ and ‘true blue’. He then researched the effects of colours and carefully chose those that most closely resemble the characteristics they represent.
Most people have a dominant colour and are influenced or ‘shaded’ by the other three – thus creating our individual True Colour Spectrum. Understanding this spectrum allows for more effective communications both personally and professionally, as a team and with customer.
Who can use True Colours?
True Colours can be used by any type or size of business – from major corporations to small and medium sized companies. Here’s a sample of the successful organizations that are using True Colours:
Bacardi
KRAFT
McDonald’s
Holiday Inns
Marriott
Sheraton
Boeing
Goodrich Landing Gear – Ontario, Canada
Ford Motor Company
Shell Chemical
Countrywide Financial
National Mortgage Brokers
PMI Mortgage Company
Hallmark, Inc.
JCPenney
Lowe’s
Dell Computers
Google
Microsoft
Blue Cross/Blue Shield
State Farm Insurance
John Deere Landscapes
MBK Homes
ABC Television
Disney
ESPN
Universal Studios
- Personal Success Seminar
- Team Building
- Effective Communication
- Consultative Selling
- Customer/Patient Experience
- Career Development
- Keys To Personal & Team Success
- Elevate Empathy:
Understanding Yourself & Others - Effective Communication
- High Performance Team Building
- Consultative Selling
- Leading with Cultural Competence
- Foundations in Diversity/Equity/Inclusion
- Understanding & Managing Unconscious Bias
- Critical Conversations
- Psychological Biases in Hiring
- Identify & Establish Core Competencies Aligned With Organization’s Values & Vision
- Identify & Establish Core Competencies for Specific Positions & Functions
- Hiring & Recruiting – Positions Descriptions, Interview Guides, Selection Tool, Etc.
- Personal Development Action Plans
- Performance Management Processes & Tools
Service
- Influence Customers & Key Stakeholders
- Develop A Consultative Selling Mindset
- Selling To A Diverse Population
- Overcoming Objections, Resistance, & Negativity
- Create & Deliver The Ultimate Customer Experience